Dana’s Beth Mooney Featured Panelist at B2B Chicago Conference
MAUMEE, Ohio – Dana Incorporated’s head of digital marketing and e-commerce for the Aftermarket, Beth Mooney, was one of the featured panelists at the 10th annual B2B Online Chicago, the world’s leading e-commerce and digital marketing conference for manufacturers and distributors.
The panel discussion entitled “Solving the B2B Digital Puzzle with the Marketplace Model” focused on transformation with digital innovation and the opportunities and challenges of different strategies that manufacturers and distributors are using to accelerate digital maturity. Mooney and fellow panelists discussed how the marketplace can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data.
“Dana has been one of the leading innovators in e-commerce in the automotive space, and it was an honor to be invited to the B2B Chicago Conference and share success stories with other industry leaders in the digital marketing and e-commerce fields,” said Mooney. “The conference served as an opportunity to share best practices and learn more about how other organizations’ e-commerce platforms are meeting the needs of their customers with online solutions.”
B2B Online Chicago is the only event where 650-plus business-to-business leaders meet to share the most disruptive digital, e-commerce, and omnichannel content and learn about the newest innovative strategies to bring their customers the best online experience.
To view Dana’s industry-leading e-commerce platform, visit www.DanaAftermarket.com.
About Dana in the Aftermarket
Powered by recognized brands such as Dana, Spicer®, Victor Reinz®, Albarus™, Brevini™, Glaser®, GWB®, Spicer Select®, Thompson™, and Transejes™, Dana delivers a broad range of aftermarket solutions – including genuine, all-makes, and value lines – servicing passenger, commercial, and off-highway vehicles around the world. Leveraged by a global network of 14 distribution centers, Dana's dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe. For product information, visit www.SpicerParts.com and www.VictorReinz.com. For e-catalog and parts locator, visit www.DanaAftermarket.com. To upgrade customized vehicles with Dana products, visit www.DanaProParts.com. To speak with a Dana customer service representative, call 1-800-621-8084. Jeep is a registered trademark of FCA US LLC Limited Liability Company.